What Is A Cloaker & Is It Worth It?

Even if you do not have malicious intentions, you may get hit with a penalty and fall significantly in rankings. If we’re talking about gaming the system for better rankings, yes, cloaking is totally black hat. Google doesn’t like this one bit; the search engine wants us to have the absolute best and most pertinent search results possible. You and Google have been seeing each other for a while now and things are starting to get serious. Seriously, you’re everything I want,” Google says as it nuzzles in closer. You try to act normal but have to stifle a sigh, knowing you carry a dark secret. Cloaking may lead to demotion or removal from search engine results.
Spiders receive the same content as other users; it’s simply customized. Cloaking violates Google’s Webmaster Guidelines, and many search engines will blacklist or penalize a website that engages in this kind of deception.



Keep reading to understand how cloaking works, the risks involved, and how it differs from personalization. Provide a summary read of the article and keep the full article available only after paid subscription. This is another great solution, because you can hook the user for a premium read using a well-crafted summary. This can be unsatisfying as well but this can help you rank for keywords using the summary content. Keeping the first premium read as free and any other read preceding that will require paid subscription. This can be maintained using user cookies or IP addresses. This will not only allow the user to read but also allow the publisher to rank for keywords based on the content of a premium article.
This means that the prime reason you would use cloaking, to begin with, would fail anyway. Some people have argued that this personalization is a form of cloaking because the content that is delivered to a customer is different than what is delivered to the search engine robot. The reality is that, in this scenario, the robot receives the same type of content as the customer. It is just personalized to that robot's locale or profile on the system. Search engines strongly discourage cloaking and will penalize and even strike your site from the SERPs if you are caught using cloaking techniques. Some webmasters and programmers mistakenly think that they need to utilize cloaking to protect their website source code. What they have neglected to consider though, is that the search engines don’t care why you choose to use cloaking, they only see its use as a pattern of deception and will penalize you accordingly.

When she graduated, she dived into broadly understood content creation. In the meantime, illustrates, draws, learns the art of tattooing and looks for new music to spend the evenings with. But first, let's start by understanding the word cloak itself. This is a preview of subscription content, log in to check access. We are a digital marketing agency focused on Content Strategy, Solutions Architecture, Marketing Automation, SEO, Social Media, Measurement and Optimization. We are based in New York City and we are PROUD of what we do. IP Detection – Same as user agent detection, except based on the IP address.
Cloaking is when you show different content to users than to Googlebot. I just thought it might be confusing for people to find a different URL in browser when they arrive. Image gallery websites have more images than the actual content on their pages. So, webmasters think that cloaking could help them get top placement for relevant keywords. As you know flash is not recommended as per SEO guidelines. But there are lots of websites that are built-in flash only or that requires a lot of flashes and they cannot avoid it. So rather than rebuilding websites and rewrite everything in plain HTML, they create content-rich web pages and provide them to search engine crawlers and flash pages to visitors.
Cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is. It is often used as a spamdexing technique to try to trick search engines into giving the relevant site a higher ranking. You also might have heard about page cloaking and web cloaking. Cloaking is essentially lying to get a better ranking with search engines. By cloaking your web site, you are deceiving the search engine providers and thus anyone who comes to your site from a link provided by those search engines.

Even if a website owner has good intentions for using URL masking, it can also be prevented from working properly. URL masking, also known as cloaked URL forwarding, or link cloaking, uses your domain name for your website in a different way.
When a site visitor clicks the cloaked link, it redirects to the intended merchant. We strongly recommend What is cloaking using 301/307 or Meta Refresh/Javascript redirect types to shorten and cloak your links.

For instance, the NYTimes "5 click rule" isn't so much a cloaking thing as it is tracking users and their ability to delete a cookie. If delete my NYTimes cookies every 5 clicks I can read the NYTimes all day for free.
Cloaking is a technique whereby a website presents one version of a web page to users and a different version to search engine crawlers. The search engine keeps updating their algorithm frequently and if you use cloaking, they will sooner or later find it out and may permanently ban your website from being indexed. In fact, Google “blacklisted” a German car manufacturer, BMW, for breaking its guidelines in February 2006. But when the user comes to your page, and if you’ve got it in multiple languages, it’s much better to deliver it in the right language. Well, Google might let it slide, but you’re already on the line because you shouldn’t present a different version of the content.
A couple of days later, I got an email saying that they’ve given the job to my competitors down in Brighton. I was so annoyed that I went to aGoTowebsite, it was a pay-per-click search engine, and they had just come to the UK at this time. It’s been a thorn in the side for both companies for years now and they both have a lot of experience dealing with the most advanced cloaking strategies. There are still cloaking services available and, as the reward is great, there is still a large number of bad actors out there trying to get around the system. Now they use multiple methods of verification that are significantly more effective than older tools. And, according to Facebook, they even have an advanced AI that can recognize patterns associated with cloaking.

But if you care about Google traffic and your domain’s reputation over the long term, cloaking and related techniques are best avoided. That’s why site owners are so angry about the secretive cloaking by the 404 To 301 plugin.
In order to compensate for this deficit, website operators began cloaking. Instead of showing search engine crawlers the original site, they would display a description of the image and video content, creating a webpage in pure text form in the process. Search engines could handle content like this very easily and so would index the website accordingly. Unfortunately, this technique carries a high potential for abuse. As in, showing one set of content to search engines through keywords, links, and SEO and another to users. This is considered black hat SEO and can quickly get your website penalized or banned. Cloaking is used to show a different version of your website to the public than is seen by search engine crawlers, using the same URL to cloak the overly-optimised site.
Many marketers associate PPC cloaking with older Adword accounts, evading manual reviews and IP redirects. There is more to cloaking as IPs used by review bots change all the time and third party review services are used by big search engines.

This envelope can cloak the pathogen from antibodies deployed by the human immune system, enabling it to infect cells undetected. Others might cloak their PCs in chocolate boxes or wrap them in sandwich paper and conceal them in the trunk of their Trabant or Skoda cars while entering the country.
The truth about cloaking is gathering enough data to avoid a review of the money site’s real URL. In plain language, cloaking is a technical ploy that people have used to deceive search engines.
I'd be curious to see how responsive/helpful they were in such a situation, and if they asked the webmaster to stop cloaking before reinclusion. I have to absolutely agree with Rand that, given the right circumstance, IP delivery is in fact a way of making Google look flat out brilliant and, in fact, increase the experience of the user. I take issue with painting the entire practice of displaying different content to different surfing entities as "cloaking" because that simply furthers the the black/white notion of content delivery.

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